The Phenom Factory
3301 111th St suite 108, Urbandale, IA 50322
an Iowa Phenom Basketball members-only basketball training facility in Urbandale designed for athletes to reserve court space for individual (self-lead) training
Meet Our Phenom Factory Trainers
Coach Jourdan Wickliffe
Iowa Phenom Basketball Skills Trainer
Jourdan “Coach Wick” Wickliffe is a dedicated coach, trainer, mentor, and proud father of Zakai and Ezekiel Wickliffe. Born and raised in Columbus, Ohio, Jourdan attended Eastern Illinois University, where he earned a Bachelor of Arts in Communications while building an outstanding collegiate athletic career.
As a student-athlete at Eastern Illinois, Jourdan was part of some of the most successful teams in program history, helping lead the Panthers to conference championships and record-setting seasons. He finished his career ranked second all-time in interceptions in school history and earned a reputation as a leader and playmaker on the field.
Following college, Jourdan continued his athletic career with the Iowa Barnstormers, where he served as a team captain and impact starter. In 2018, he helped bring Des Moines its first professional sports championship.
Today, Coach Wick applies the same discipline, leadership, and competitive mindset to developing young athletes. He has coached and trained athletes ranging from elementary school through the collegiate level in both basketball and football. Throughout his coaching career, he has helped develop multiple NIL-earning collegiate athletes and more than 15 athletes who have gone on to compete at the NCAA Division I, II, and III levels.
Coach Wick is passionate about helping athletes improve their skills, build confidence, and develop the work ethic necessary to succeed both on and off the court.
Areas of Expertise
🏀 Ball Handling & Guard Development
🏀 Shooting Mechanics & Shot Creation
🏀 Basketball IQ & Decision-Making
🏀 Footwork & Athletic Movement Training
🏀 Finishing Through Contact
🏀 Speed, Agility & Explosiveness
🏀 Position-Specific Skill Development
🏀 Confidence Building & Mental Toughness
🏀 Leadership & Athlete Mentorship
🏀 Multi-Sport Athletic Development
Training Opportunities
✅ One-on-One Training
✅ Small Group Training
✅ Team Clinics
✅ Shooting Clinics
✅ Youth Development Camps
✅ Position-Specific Workouts
✅ Basketball Performance Training
"Great athletes aren't built by talent alone—they're built through discipline, consistency, and a commitment to getting better every day." – Coach Jourdan Wickliffe
Coach Bryce Coppock
Iowa Phenom Basketball Skills Trainer
Bryce Coppock is a Northwest Iowa native who played his high school basketball at West Sioux High School before continuing his collegiate career at Dordt University.
During his time at Dordt, Bryce established himself as one of the most accomplished players in program history. He scored more than 2,200 career points, ranks second all-time in men's basketball scoring, earned 2× NAIA All-American honors, and was a 4× All-Conference selection.
Today, Bryce brings that same passion, work ethic, and knowledge of the game to player development. His training philosophy focuses on building fundamentally sound athletes while helping players develop confidence, basketball IQ, and the skills needed to succeed at the next level. Bryce is committed to mentoring young athletes and making a positive impact both on and off the court.
Areas of Expertise
🏀 Shooting Mechanics & Shot Development
🏀 Ball Handling & Advanced Dribble Moves
🏀 Footwork & Finishing Around the Rim
🏀 Offensive Skill Development
🏀 Basketball IQ & Decision-Making
🏀 Position-Specific Training
🏀 Confidence Building & Mental Preparation
🏀 Game Situations & Competitive Skill Work
Training Opportunities
✅ One-on-One Training
✅ Small Group Training
✅ Team Clinics
✅ Youth Development Camps
✅ Position-Specific Workouts
✅ Shooting Clinics
"My goal is to help athletes become more skilled, more confident, and more prepared to compete at every level of the game." – Coach Bryce Coppock